Hi, I’m Areeba – and welcome to my little literary nook on the internet where stories take centre stage, and creativity is always brewing.

I’m a lifelong book lover, marketing enthusiast, and aspiring publishing professional who firmly believes that there’s no such thing as “too many books” — only not enough shelf space.

This blog is a celebration of the stories we love, the characters who stay with us, and the beautiful blur between books and the world of marketing that helps bring them into our hands. I’m endlessly fascinated by how books are not only written — but shared, promoted, designed, and discovered. From stunning cover reveals to book launch strategies, I live for that magical intersection of storytelling and strategy.

When I’m not buried in a novel (classic lit one day, epic fantasy the next), you’ll find me exploring the behind-the-scenes magic of the publishing world or gushing about a brilliant campaign that made me want to buy a book yesterday. Whether it’s analysing a feminist moment in Austen or raving about a viral BookTok sensation, The Written Muse is my space to explore it all — and share it with fellow readers and creatives like you.

So whether you’re here for thoughtful reviews, literary deep-dives, a behind-the-scenes look at the book world through a marketing lens or just someone to spiral with over fictional drama, you’re in the right place.

✨ Let’s turn the page — and start the next chapter together.

Find me here:
📸 @the_written.muse